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Category Archives: Marketing

Cohort analysis, responsive design, and 3 other must-know e-commerce concepts

Written on April 18, 2017

Got something cool to sell, and sites like Etsy don’t quite cut it? Guess it’s time for an upgrade. Time for you to stop dipping your toes into the world of eCommerce and dive right in. Here’s the thing about that, though – running a full-fledged online retail outlet’s a little different from selling a Read more »

An unconfirmed change in how Google ranks web pages is freaking some people out

Written on March 17, 2017

For many, if not most businesses, getting found online is critical for drawing in new customers. Today’s customer is searching for services, products, advice and entertainment on Google. The higher we’re listed, the better chance we have of getting new business. Which is why many companies employ people who specialize in “search engine optimization” (SEO) Read more »

4 email marketing mistakes to avoid

Written on March 15, 2017

Not long ago, I received an email from my health club. I’ve been member there for 13 years, and this was the first of its kind. It said, in part: “Dear Chris, We’ve noticed you haven’t been in as regularly in recent weeks. I understand there may be many reasons for not being able to Read more »